Info — Mehditative Portfolio

About Me

I'm a Concept Creative with experience across Japan, Germany, France, Italy, Malaysia & Algeria supported by strong academic qualifications (MSc in Business Management/Cosmetics Marketing, BA in Visual Conceptualisation).

I played a key role in shaping the creative direction of Grabarz IMAG/INE, the innovation hub from Grabarz & Partner. My work focuses on crafting creative AI solutions and driving business transformation, helping brands succeed in the fast-evolving tech landscape.

I helped secure the Veltins account with unexpected, innovative ideas and contributed to pitches for major German clients like Hermes, while also pitching proactive concepts for Vinted and Thalia. My experience includes working with diverse clients such as Porsche, Heineken, and Toyota, exploring data, tech, and AI activations, PCEE pitches, and collaborating with NGOs like Deutsche Depressionshilfe and Robin Wood. I consistently hone my skills on innovation-driven pitches and new business ideas for clients like Veltins and Hermes.

Experience

Currently @Grabarz & Partner Hamburg

Creative Technologist

BBDO Berlin ‘24

Junior Creative Internship
Mentor: Alex Tran

Ogilvy Berlin ‘23

Junior Creative Internship
Mentor: Helge Hoffmann

Publicis Le Pub Milan ‘23

Junior Creative Internship
Mentors: Clara Prior-Knock / Stefano Zanoni

Ogilvy Tokyo ‘23

Junior Creative Internship
Mentors: Doug Schiff & Austin Muncy

Publicis Conseil Paris ‘21

Junior Copywriter Work-Study Program
Mentor: Fabrice Delacourt

Hurrah Group Paris ‘21

Copywriter Internship
Mentor: Clement Debruyne

Oranje ISC-McCann Kuala Lumpur ‘19

Strategic Planner Internship
Mentor: Jon Teo

Education

Steinbeis SMI Berlin '24

M.Sc Business Management / Cosmetics Marketing

Miami Ad School EU Berlin '24

Copywriting Diploma

Sup de Pub Paris ‘21

Bachelor in Visual Concepts ("Concepteur en création visuelle")

Help University Kuala Lumpur ‘19

2 years of Media Studies Degree

Awards

ADCE High Potentials 2024: Top 30 Talents in Europe

ADCE 2024: Gold Innovation

D&AD New Blood:

Graphite Pencil (2024)
Wood Pencil (2023)

Clio Music 2024:

3x Silver (Student Innovation, Activation)

Clio Sports 2023:

Silver (Social Media)

Creative Conscience:

Silver (2024, 2023)
5x Shortlists

The One Club 2024:

Young Ones One Show Finalist (Integrated)
Young Ones ADC Finalist (Footwear Design)
Shortlist: Portfolio, OOH, Integrated, Footwear Design