In this portfolio section, you'll find projects driven by my passion for innovation.
These cases showcase concepts designed to help the world and leverage existing technologies to improve human life.


Stuttering makes simple conversations difficult and emotionally draining. It affects 10% of children and 2% of adults globally. Interestingly, singing can help. It allows words to flow smoothly, easing stuttering by using controlled breathing and rhythm.

Idea:

Introducing FreeFlow, Spotify's AI that transforms favorite songs into singing exercises to ease stuttering. 

It selects the tunes you like with clear rhythms and breath patterns for speech fluency practice. Users can sing at their own pace, break down lyrics, and enhance speech and breath control. More than just practice, FreeFlow offers a gamified singing experience.
The objective was to rekindle a sense of unity among Gen Z, a community that experienced significant isolation during the COVID-19 pandemic, by encouraging them to come together once more in a gym setting.



Creative Conscience 23 Silver Award.

Marriott Bonvoy is the proud sponsor of Manchester United and is committed to promoting sustainability. In their quest to tackle waste and inspire positive change, we've developed a solution that will ignite enthusiasm for sustainability among both our clients and Manchester United fans.



Highlighted on Ads of the World on December 1, 2023.

The objective was to rekindle a sense of unity among Gen Z, a community that experienced significant isolation during the COVID-19 pandemic, by encouraging them to come together once more in a gym setting.
Amidst the elections, things are getting heated, especially with debates on X. Gen Z is actively choosing sides. However, at Sprite, we want them to stay cool and chill.

Idea:
Introducing ChillPost, our AI bot designed to identify and calm down heated online debates among Gen Z. It uses sentiment analysis technology to find trending topics that are becoming too heated. Whenever things get too heated, ChillPost steps in to help everyone cool off.
Gen Z is set to become the most entrepreneurial generation in the U.S., with 31% aspiring to start their own businesses, according to ZenBusiness. They find joy in pursuing passions and building communities with shared values. However, unlike giants like Coca-Cola, they face the challenge of high visibility costs.

Idea:
We're revolutionizing the billboard scene with Incubator Ads! We're dedicating part of our billboard space to showcase local Gen Z businesses, right in your neighborhood. Enjoy a Coke, meet the owners, and support community ventures!
Creative Conscience Awards Shortlist 23' 

The NFL, America's beloved sport, significantly contributes to the planet's carbon footprint, encompassing players, teams, and fans alike. Our mission was to develop a campaign with the goal of motivating both teams and fans to become more environmentally conscious.





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